Advocate MD- South Clinic

Advocate MD- South Clinic brings the Direct Primary Care model to the Fitchburg community, eliminating insurance middle‑men so patients can receive personalized, unhurried care. With a team of family physicians who share a commitment to transparency and accessibility, the practice offers a membership‑based relationship that feels more like a partnership than a traditional visit. Their model emphasizes direct physician access via phone, email, and in‑person visits, allowing patients to build long‑term relationships with the doctors who truly know their health history.

The clinic’s philosophy centers on high‑quality, comprehensive care that is both affordable and convenient. Members enjoy unlimited office visits, same‑day urgent appointments, and unlimited telemedicine visits—all included in a simple monthly fee. In‑office services include chronic disease management, preventive screenings, minor procedures, and a full pharmacy stocked with discounted medications. They also provide discounted labs and imaging through partnerships with local facilities, ensuring patients receive the tests they need without surprise costs.

Beyond the office, Advocate MD offers home visits for patients within a 30‑minute radius of Madison for an additional modest fee, reinforcing their commitment to accessibility. With a focus on preventive health, chronic condition oversight, and rapid response to acute issues, the practice strives to keep patients healthy, informed, and empowered in their own care.