ALICIA MORRISON

Dr. Alicia Morrison, M.D., FAAP, is the founder and lead pediatrician of Rise & Shine Pediatrics, a Direct Primary Care (DPC) practice in Boca Raton, Florida. She created the practice to provide families with compassionate, personalized pediatric care that removes the constraints of traditional insurance. By offering a simple monthly membership, Dr. Morrison ensures that each child receives comprehensive well‑child visits, acute care, and preventive services without copays or hidden fees, allowing her to spend the time needed to truly understand each patient’s unique health needs.

With a deep commitment to building lasting doctor‑patient relationships, Dr. Morrison emphasizes a family‑centered approach that values accessibility, transparency, and trust. She leverages telemedicine, direct messaging, and same‑day appointments to keep families connected and supported, reflecting her belief that high‑quality pediatric care should be both affordable and readily available.