Advocate MD is a Direct Primary Care practice serving Madison, WI and surrounding communities with multiple clinic locations. The practice is staffed by board‑certified family medicine physicians who have chosen to forgo insurance billing, allowing them to keep overhead low and pass the savings directly to patients through an affordable monthly membership.

Their care philosophy centers on personalized, patient‑first medicine. Members receive direct access to their doctors via phone, text, and video chat, with same‑day or next‑day appointments available for urgent needs. The practice emphasizes chronic disease management, preventive health, and comprehensive pediatric care, ensuring each patient gets the time and attention needed for optimal health outcomes.

Advocate MD offers a full spectrum of primary care services, including chronic disease management, urgent and acute care, preventive visits, well‑child checks, and minor procedures performed in‑office. Members also benefit from discounted labs, imaging, and medications, as well as unlimited office visits and direct physician cell/text access, making high‑quality care both convenient and affordable.